If not here, where?
Menu
Anna Brittain | Napa Green
If not here, where?
Napa County can and should be the wine industry leader in sustainability and climate action. Our region and wines capture global attention; this means we can be an outsize force for change.
This is why I, along with Martin Reyes, MW, originated, organized and presented Napa THRIVES, a dynamic six-session event, held in June, that was designed to spur critical regional climate action within the wine industry. The efforts of the organizers were aided by co-sponsors, community supporters and an energetic planning committee.
The Napa THRIVES programs were organized around Napa Green’s “Six Pillars of Sustainable Winegrowing Leadership.” These include energy efficiency, waste prevention, water efficiency, social equity, integrated pest management and climate action. The Six Pillars serve as the foundation for Napa Green’s vineyard and winery certification standards. (http://34.229.46.156/)
Nearly 600 guests and dozens of renowned speakers gathered together at the Charles Krug Winery Carriage House in St. Helena where community-building around the concept of sustainability became a reality. The THRIVES experience deepened existing relationships, ignited new conversations, forged a shared sense of purpose, and led several industry leaders to commit to purposeful action in the near and long term.
Examples of these commitments included the following:
— Chimney Rock Winery will explore installing electric vehicle chargers and the possibility of using lighter-weight glass bottles for their wines.
— Crocker & Starr is in the process of obtaining Napa Green Vineyard certification, including taking action to maximize irrigation efficiency, and is also divesting from lenders and investors that support fossil fuels.
— Tonnellerie Berger will seek greener packaging for international barrel shipments, and will facilitate a community initiative for local recycling and reuse of barrel packaging.
— Massican Wines will explore B Corp certification.
During the opening session Eric Asimov, New York Times wine critic, warned against “Pro-task-ination” – emphasizing how multiple daily tasks must not become an excuse for not taking rapid action to draw down emissions and build resilience. Asimov noted, “Wine has the power to educate and persuade — it’s crucial to use this storytelling power.”
Bill McKibben, internationally renowned climate advocate, founder of 350.org and Third Act, drove home the scale of the climate crisis and the unique opportunity the wine industry has to bravely engage with “HNWIs” — the high-net-worth individuals who visit and enjoy the valley’s exceptional wines.
McKibben observed, “The planet is way outside its comfort zone, and so we also have to be far outside our comfort zone,” by issuing a call to action, including divesting from entities that support fossil fuels.
Birgit Cameron, co-founder of Patagonia Provisions, an offshoot of the Patagonia apparel company, spoke about building a more regenerative agriculture by harnessing nature-based solutions. Cameron called this opportunity a “Delicious Revolution.”
Those who work in any branch of the wine industry and who are looking for a clear path to comprehensive, systematic sustainability and climate action are invited to work with Napa Green toward winery and/or vineyard certification. Resources abound to help business leaders improve the bottom line, develop action plans, and continually improve. Our dedicated Napa Green experts can serve as an extension of your team.
As Martin Reyes observed, “To call Napa Green just a certification program is to call Napa Valley just a place to get a drink.”
Together, we can leverage our powerful leadership platform and serve as a force to transform the industry.
The Napa THRIVES event recordings will be posted on napathrives.org/ by the end of July.
— Learn more at NapaTHRIVES.org and NapaGreen.org
— Enroll to become a Napa Green Certified Vineyard and/or Napa Green Certified Winery.
— Sign up for the Napa Green Newsletter: napagreen.org/newsletter-sign-up/
Napa Climate NOW! is a local non-profit citizens’ group advocating for smart climate solutions based on the latest climate science, part of 350 Bay Area. Like, comment, and share our daily Facebook, Instagram, and Twitter posts @napaclimatenow or visit napa.350bayarea.org
Anna Brittain has helped lead the growth of the Napa Green program for more than seven years, stepping into the position of executive director of the now independent non-profit in fall 2019.
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more at https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
+1 805-636-3329
email us here
Visit us on social media:
Facebook
LinkedIn
Instagram
‼️ Save this Itinerary‼️
Get insider information and tips to make the most of your trip to some of @reyeswine.mw’s favorite Napa Green certified wineries with this exclusive in-the-know Itinerary.
📍 @rdwinery
📍 @sequoiagrove
📍 @schramsberg
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
‼️Save this Itinerary‼️
This itinerary, by Master Sommelier, @andrearobinsonms, will take you to @napagreen Certified wineries, where we can see and taste the commitment to our planet and our community that pays off now in great wine, natural beauty and soil health, while paying it forward.
📍 @chandonusa
📍 @grgichhillsestate @grgichhills
📍 @troisnoixwine
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
Congratulations to @twentyrowswines for @napagreen Winery Certification!
Twenty Rows crafts small lots of their Napa Valley wines, at the @fiordisolewines certified sustainable facility. These wines are not only made with environmental impact in mind, they reflect honest varietal character and showcase the terroir where the grapes were grown.
#sustainablewine #sustainablewinery #napavalleywine
‼️ Save this Itinerary! ‼️
This itinerary by @abrittain will take you to @napagreen certified, tucked away spots, run by some powerhouse women, deeply dedicated to the stewardship of the Napa Valley.
📍 @tressabores
📍 @viadernapavalley
📍 @spottswoodewinery
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
Congratulations to @etudewines for achieving @napagreen winery recertification!
Etude Wine’s sustainability initiatives encompass everything from cover crops, solar powered facilities, recycled water use and water-wise landscaping, wetland and habitat restoration, wildlife corridors, stunning pollinator gardens and more. For a truly immersive sustainability experience with expressive wines with a holistic winemaking approach.
#climateaction #winetasting #wineindustry
Being with a community of people who are excited about biodiversity, healthy ecosystems, and climate resilience is good for the soil and the soul!
Whether you’re regenerative curious or ready to get regenerative certified, reach out to join this community! You’ll get access to support, resources, practical guidance, and incredible field days like this one @bedrockwines with @napagreen and @regenerativeviticulture
#regenerativeviticulture #OneBlockChallenge #climateaction
There’s still time to register for the @napagreen and @regenerativeviticulture #OneBlockChallenge informational sessions!
Register for either session at the link in our bio:
December 9th from 9:00-10:00 am
December 11th from 9:00-10:00 am
#soilhealth #regenerativeviticulture
@napagreen and @regenerativeviticulture partnered to bring the #OneBlockChallenge to Napa County winegrowers!
Tomorrow is the first virtual informational and onboarding session, so bring your questions, curiosity and excitement and hop on zoom to learn more.
#climateaction #regenerativeviticulture
Help us celebrate this historic milestone!!
100% of @napagreen’s Certified Vineyard members successfully phased out Roundup, setting a new standard for wine industry leadership.
Thank you to all of our members for your continued leadership and dedication to sustainability. Your choices impact meaningful change in our industry.
#climateaction #winebusiness #regenerativeag
What makes the #OneBlockChallenge so special? Hear from @regenerativeviticulture Co-Founder, @stephen_de_mirabeau!
The first informational session is next week so come with your questions. Learn more or get involved at the link in our bio.
#regenerativeag #regenerativeviticulture climateaction
@napagreen is a non-profit focused on climate action in the wine industry!
This #GivingTuesday consider donating any amount to support regenerative farming practices, sustainable wine production, and strengthening our community.
#climateaction #nonprofit
Happy Thanksgiving! We are so grateful for our incredible members and their teams, the community, our board, and all of the people who support climate action by drinking @napagreen certified wines!
Cheers! 🍂 🍁 🍃
#climateaction #nonprofit #wineindustry
Join us @beringervyds Hudson House on December 11th for wine and updates!
At the end of each year we like to bring together our team, members, and community to discuss some of the highlights from the past year, and what’s ahead in the new year.
➡️ Ticket link in bio.
#community #nonprofit #winetasting
What is regenerative viticulture and where do I even start?!?
Last week, @napagreen and @regenerativeviticulture launched the #OneBlockChallenge in Napa, creating an accessible pathway for growers to start with just one block, while providing support and mentorship for regenerative practices.
To hear the workshop recording from @chuckschembre or to learn more about the One Block Challenge or Napa Green Vineyard Certification, head to the links in our bio.
#climateaction #regenerativeag
@napagreen has a @candiddotorg GuideStar Gold Seal of Transparency, which shows our nonprofit’s commitment to accountability. It also let donors see insights into our organization and operation to make informed donation decisions!
Our valuable climate action work cannot happen without the support of our community, members, donors and sponsors!
Want to donate or make an impact in another way? Head to the link in our bio or reach out to connect.
#climateaction #nonprofit #nonprofitorganization
Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
