Social Equity in Practice

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  • All Sustainability Stories, Social Equity

By definition, sustainability rests on three pillars – People, Planet, and Prosperity. All too often sustainability is simply equated with environmental stewardship, when in fact core to sustainability is the recognition that you cannot have environmental or economic sustainability without social sustainability.

Pine Ridge Vineyards & Summer Employment

At Pine Ridge Vineyards, Viticulture Director Gustavo Aviña heard from some of his team that they had teenagers at home looking for work during summer vacation. They decided to offer them work in the vineyard. Now, from June through September high school juniors and seniors have the opportunity to be employed with their parents and learn about viticulture. In some cases, this may become a springboard to a career in the wine industry. Aviña notes they do have to be sure those under 18 have a work permit and there are work limits of 3-4 days a week, no more than six hours per day. For safety, they are not allowed to operate any power equipment.

"For some of them this is their first job. They learn about responsibility, to wake up early in the morning, to be on time for work, to follow instructions. My son also says he gained a lot of respect for the people who are there every day managing the vineyards. One thing that I really enjoy are their smiles when they get their first paychecks."
Gustavo Aviña
Winemaker & Viticulturist, Salvestrin Estate

Hyde Vineyards & Year-round Team

Hyde Vineyards employs a 20-person crew year-round. They have found that the dedication of the team, their knowledge of the properties and vines, the quality of the vineyard management and resulting fruit pays dividends over the salaries and benefits. And of course, the job security has benefits for both the employees and their families. Hyde Vineyards largely uses cane pruning, which requires added diligence and man hours to manage. During down-time in the vineyard they do safety trainings and the team transitions to bottling.

Charles Krug Winery & Harvest Collective

A collaboration has developed to provide farmworkers and independent growers with access to cooperative lands where they can grow crops for secondary income. For the first year the “St. Helena Harvest Collective” has been provided with 2/3 of an acre of fertile land on the Charles Krug property. The Arbol chili peppers already have a buyer – Rancho Gordo. The plot will be divided into beds for a few different growers to tend, and is big enough to grow 7,000 peppers. This will be a pilot project with a goal to expand to other employee gardens and plots of land throughout Napa County where property owners are willing to share with the community.

"We really want this to be a community project that anyone can participate in in the future, whether that's growing 5 pounds of food or 100. We want to help diversify social opportunities by offering farmworkers and independent growers ownership in the Collective, and help create a more sustainable Napa Valley community."
Armando Hurtado
Harvest Collective leader and founder of CyUnity

Another 1/3 acre of the Krug property will be dedicated to a pollinator garden. Bee boxes are being provided by Tom Clark of Aloft Napa Valley, and a monarch habitat is being developed by Erin Arnsteen with Nimbus/Western Monarch Conservation.

"I would love to make this garden accessible to visitors of Charles Krug to learn about the Harvest Collective and the benefits of pollinators. I want this to benefit the whole community, including offering tours of the site for local schools."
Jim Morris
Vice President, Estate Management & Guest Relation at Charles Krug Winery

The Napa Valley Reserve is growing seed starters for the Collective. UC Master Gardeners and Napa Climate NOW! are helping to find greenhouses for pilot expansion. Ultimately, the Harvest Collective hopes to partner with local restaurants, schools, hospitals, etc. to provide local food and supplemental income for the Collective members.

social equity garden

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Learn how @closduval used Verallia lightweight glass to help reduce their environmental impact and meet their sustainability goals.

Read more at napagreen.org

#climateaction #lightenup

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Learn how @closduval used Verallia lightweight glass to help reduce their environmental impact and meet their sustainability goals. Read more at napagreen.org #climateaction #lightenup
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What a great #OneBlockChallenge first field day!

Not only was it a gorgeous day with a great community of people we also heard from some awesome speakers:
🍇 @cainethompson about the @regenerativeviticulture foundation and the implementation practices
🍇 Jordan Lonberg @coastalvineyardcare about continuous improvement and shifting the industry mindset
🍇 @soilrainandhope about the practical aspects of the regeneratives practices and how @napagreen and @naparcd can provide support
🍇 Dustin Owen @celaniwines about their their vineyard’s regenerative journey

Thanks to all who attended and to @celaniwines for hosting!

➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.

#regenerativeag #climateaction

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What a great #OneBlockChallenge first field day! Not only was it a gorgeous day with a great community of people we also heard from some awesome speakers: 🍇 @cainethompson about the @regenerativeviticulture foundation and the implementation practices 🍇 Jordan Lonberg @coastalvineyardcare about continuous improvement and shifting the industry mindset 🍇 @soilrainandhope about the practical aspects of the regeneratives practices and how @napagreen and @naparcd can provide support 🍇 Dustin Owen @celaniwines about their their vineyard’s regenerative journey Thanks to all who attended and to @celaniwines for hosting! ➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio. #regenerativeag #climateaction
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It’s hard to believe it’s already been 3 years since @marisataylorwines joined our team, but time flies when you’re having fun (and wine)!

Join us in celebrating Marisa Taylor, who is an accomplished winemaker and sustainability leader with over two decades of experience in the wine industry, and also the Napa Green Winery Program Manager, where she partners with wineries across Napa Valley to advance meaningful environmental stewardship and sustainable winegrowing practices. 
 
Thank you for bringing your passion and positive energy to our team every day!

The team celebrated with our @napagreen certified #NapaNeighbors @rombauervineyards.

#winebusiness #womeninwine #sustainablewine

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It’s hard to believe it’s already been 3 years since @marisataylorwines joined our team, but time flies when you’re having fun (and wine)! Join us in celebrating Marisa Taylor, who is an accomplished winemaker and sustainability leader with over two decades of experience in the wine industry, and also the Napa Green Winery Program Manager, where she partners with wineries across Napa Valley to advance meaningful environmental stewardship and sustainable winegrowing practices.    Thank you for bringing your passion and positive energy to our team every day! The team celebrated with our @napagreen certified #NapaNeighbors @rombauervineyards. #winebusiness #womeninwine #sustainablewine
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Join us for the @napagreen and @regenerativeviticulture #OneBlockChallenge first field day on February 12, 2026 from 10-12 @celaniwines.

This event is open to all winegrowers and vintners who are curious about regenerative viticulture but space is limited so register today at the link in our bio.

#soilhealth #regenerativeviticulture

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Join us for the @napagreen and @regenerativeviticulture #OneBlockChallenge first field day on February 12, 2026 from 10-12 @celaniwines. This event is open to all winegrowers and vintners who are curious about regenerative viticulture but space is limited so register today at the link in our bio. #soilhealth #regenerativeviticulture
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Congratulations to @domainecarneros for receiving the @napachamberofcommerce Sustainable Business of the Year award presented by @mcecleanenergy.

Thank you for your leadership, innovation and dedication to sustainability and the community!

#greenbusiness #winebusiness #napagreencertified #napagreen

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Congratulations to @domainecarneros for receiving the @napachamberofcommerce Sustainable Business of the Year award presented by @mcecleanenergy. Thank you for your leadership, innovation and dedication to sustainability and the community! #greenbusiness #winebusiness #napagreencertified #napagreen
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@antinorinapavalley family’s winemaking legacy spans over six centuries. To ensure that legacy continues, they have a deep commitment to sustainability and the care of the land for future generations.

Hear why Antinori is exploring the use of @hopenvironmental1965 soil compostable tie tape in the vineyard.

#regenerativevineyard #greenbusiness #sustainablewinery #greenpurchasing #landstewardship

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@antinorinapavalley family’s winemaking legacy spans over six centuries. To ensure that legacy continues, they have a deep commitment to sustainability and the care of the land for future generations. Hear why Antinori is exploring the use of @hopenvironmental1965 soil compostable tie tape in the vineyard. #regenerativevineyard #greenbusiness #sustainablewinery #greenpurchasing #landstewardship
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‼️ Save this Itinerary ‼️

@mvino1 has spent her career in the wine business telling the unique stories of wineries and as a Sommelier and Vintner. Here she has created an itinerary that showcases a rich variety of regional efforts in the Stag’s Leap District, Oakville and northern St. Helena. Check it out to experience the whole systems, regenerative practices at each of these @napagreen certified wineries that are as essential and unique as the terroir we pride ourselves on here in Napa Valley.

📍 @chimneyrockwinery
📍 @bcellars
📍 @boeschenvineyards

Visit these wineries to create deep meaningful connections and support local, sustainable businesses. Check out our climate smart itineraries - you really can’t go wrong.

#winetasting #sustainablewine #winetastingitinerary

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‼️ Save this Itinerary ‼️ @mvino1 has spent her career in the wine business telling the unique stories of wineries and as a Sommelier and Vintner. Here she has created an itinerary that showcases a rich variety of regional efforts in the Stag’s Leap District, Oakville and northern St. Helena. Check it out to experience the whole systems, regenerative practices at each of these @napagreen certified wineries that are as essential and unique as the terroir we pride ourselves on here in Napa Valley. 📍 @chimneyrockwinery 📍 @bcellars 📍 @boeschenvineyards Visit these wineries to create deep meaningful connections and support local, sustainable businesses. Check out our climate smart itineraries - you really can’t go wrong. #winetasting #sustainablewine #winetastingitinerary
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We love working with @mcecleanenergy to not only help you save energy but also money!

Hear from Dominus Estate’s Tod Mostero to hear how much they saved from a lighting change then connect with the Napa Green or MCE team to learn more.

🎥 @robot_productions

#energyefficiency #climateaction #sustainablebusiness #greenbusiness #sustainablewine

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We love working with @mcecleanenergy to not only help you save energy but also money! Hear from Dominus Estate’s Tod Mostero to hear how much they saved from a lighting change then connect with the Napa Green or MCE team to learn more. 🎥 @robot_productions #energyefficiency #climateaction #sustainablebusiness #greenbusiness #sustainablewine
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‼️Save this Itinerary‼️

Check out these stunning @napagreen certified wineries in this itinerary from @evyncam that takes you from the bay to the forest to explore the wide range of ecosystems that Napa Valley has to explore.

📍 @bouchaine_vineyards
📍 @ruddestate
📍 @seaveyvineyard

Visit these wineries to create deep meaningful connections and support local, sustainable businesses. Check out our climate smart itineraries - you really can’t go wrong.

#winetasting #sustainablewine #winetastingitinerary

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‼️Save this Itinerary‼️ Check out these stunning @napagreen certified wineries in this itinerary from @evyncam that takes you from the bay to the forest to explore the wide range of ecosystems that Napa Valley has to explore. 📍 @bouchaine_vineyards 📍 @ruddestate 📍 @seaveyvineyard Visit these wineries to create deep meaningful connections and support local, sustainable businesses. Check out our climate smart itineraries - you really can’t go wrong. #winetasting #sustainablewine #winetastingitinerary
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Find out what being @napagreen certified means to @joshwidaman and the team @pineridgewine, then go for a visit and taste the love in every bottle!

#sustainablewine #regenerativeviticulture #winetasting

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Find out what being @napagreen certified means to @joshwidaman and the team @pineridgewine, then go for a visit and taste the love in every bottle! #sustainablewine #regenerativeviticulture #winetasting
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‼️ Save this Itinerary ‼️

Check out this itinerary by @danpetroski of participating @napagreen wineries and vineyards that contribute to the long-term health of our land and ensure that Napa Valley remains a thriving and beautiful region for future generations.

📍 @larkmeadvineyards
📍 @silveroakcellars
📍 @vsattui

Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.

#winetasting #sustainablewine #winetastingitinerary

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‼️ Save this Itinerary ‼️ Check out this itinerary by @danpetroski of participating @napagreen wineries and vineyards that contribute to the long-term health of our land and ensure that Napa Valley remains a thriving and beautiful region for future generations. 📍 @larkmeadvineyards 📍 @silveroakcellars 📍 @vsattui Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong. #winetasting #sustainablewine #winetastingitinerary
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‼️ Save this Itinerary ‼️

This is not your typical itinerary by @abrittain – wetting your palate for wine producers that are difficult, perhaps impossible, to visit. However, if you are a wine connoisseur seeking exceptional wines from sustainability and climate leaders you should absolutely put in the effort to secure wines from these @napagreen certified producers.

📍 @dominusestatewinery
📍 @lailvineyards
📍 @adamvs

Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.

#winetasting #sustainablewine #winetastingitinerary

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‼️ Save this Itinerary ‼️ This is not your typical itinerary by @abrittain – wetting your palate for wine producers that are difficult, perhaps impossible, to visit. However, if you are a wine connoisseur seeking exceptional wines from sustainability and climate leaders you should absolutely put in the effort to secure wines from these @napagreen certified producers. 📍 @dominusestatewinery 📍 @lailvineyards 📍 @adamvs Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong. #winetasting #sustainablewine #winetastingitinerary
20 1

‼️Save this Itinerary ‼️

This itinerary is ideal for a girls’ trip or a day out with friends! Discover the sustainable side of Napa with @goodfriendsgoodfood itinerary, which celebrates diversity and offers wines tailored to a range of palates.

These @napagreen certified wineries provide beautiful settings to connect over fantastic wine, all while supporting positive change within the wine industry.

📍 @domainecarneros
📍 @rdwinery
📍 @trefethenfamily

Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.

#winetasting #sustainablewine #winetastingitinerary

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‼️Save this Itinerary ‼️ This itinerary is ideal for a girls’ trip or a day out with friends! Discover the sustainable side of Napa with @goodfriendsgoodfood itinerary, which celebrates diversity and offers wines tailored to a range of palates. These @napagreen certified wineries provide beautiful settings to connect over fantastic wine, all while supporting positive change within the wine industry. 📍 @domainecarneros 📍 @rdwinery 📍 @trefethenfamily Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong. #winetasting #sustainablewine #winetastingitinerary
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